Creating a budget gives you the ability to plan more effectively how you are going to reach your goals and targets as well as allowing greater communication within your business. In a world where consumers increasingly turn to the Internet to address their every whim, providing customers with an informative, user friendly and functional website is essential.
Herein lies the common error that so many companies make when budgeting; neglecting their web presence.
It is undeniable that the media of advertising has evolved through the years from print, through television and radio and now onto the Internet and although companies may feel that they have survived perfectly well so far without a website - the one permanent in the world is change - and now is as good a time as any to make that change.
The benefits missed are so vast that dismissing the Internet, as a viable means of marketing is a frivolous and potentially dangerous thing to do. Having a continuous advertisement for your business that can be easily be edited whenever you like (an obvious benefit over print marketing for example) and is internationally visible/accessible 24 hours a day, 365 days of the year is surely an opportunity that no company should ignore.
A realistic budget for a website should be drawn up using previous years’ figures as a guide, taking a percentage of your turnover as a guide. If you’re starting a new business, one of the very top investments should be in a professional web team and whilst flash business premises, office furniture and vehicle signage may be required, they should not take up the entire of a budget when compared to the company as a whole.
An effective website can and will serve several purposes. For example, websites can help to prevent loss of potential customers to other competitors. It can also save you money instead of other less effective marketing schemes you may consider. Moreover, gaining such a high profile for a comparatively low outlay means that a well formatted, succinct site that lists the details of your company’s products/services can also help to increase your sales and profit in addition to further spreading the word, through positive user feedback, about your services.
Search engine optimisation (SEO) can also help to increase brand visibility by editing content, HTML and other coding on your site. These tactics among others can be incorporated into web development and design and basically aim to make your site appear earlier/higher up on the page when relevant key words are entered into well-known search engines such as Google, Yahoo! and MSN, increasing brand visibility.